Child of the North 2024 Campaign – Report 8
A country that works for all children and young people
An evidence-based plan for improving children’s oral health with and through educational settings
The eighth report in a year-long series – produced jointly by Child of the North and the Centre for Young Lives – that seeks to deliver a country that works for all children and young people, makes a series of new proposals to tackle the children’s oral health crisis in England which is seeing millions of children suffering from tooth decay.
The report, An evidence-based plan for improving children’s oral health with and through educational settings, calls on the new Government to develop a national child oral health strategy and makes recommendations to reduce sugar consumption among children, optimise fluoride exposure, and increase access to dental care. It urges Ministers to be radical and use sugar taxes, energy drink bans, targeted supervised tooth-brushing in nurseries and schools, and an expansion of fluoridation.
The report reveals the substantial and wide-ranging extent of tooth decay affecting millions of children and young people in England, and its impact on their quality of life. Untreated disease can cause toothache, sleepless nights, and altered eating habits, and may also impact negatively on the development of speech and language. Poor oral health can lower confidence and affected children may be less likely to reach their developmental potential.
It sets out the alarming scale of the children’s oral health crisis, particularly in the North of England:
- Overall, fewer than four out of ten children in England have good oral health.
- One in ten 3-year-olds in England already have tooth decay, rising to three in ten by the age of five.
- Families living in deprived areas are more than twice as likely to have tooth decay, and there are much higher levels of tooth decay in children in the North compared with elsewhere in England.
- Tooth decay is also the most common reason for hospital admission in 5-to-9-year-olds.
- In 2023, only half of children had visited an NHS dentist within the recommended maximum period of 12 months. For under-fives it was less than a third.
New analysis included in the report reveals that when school readiness was explored by researchers in Bradford, as part of the Born in Bradford project, children who were not considered school ready were more likely to have tooth decay compared to those who were school ready.
The report authors recommend the new Government develops and implements a national child oral health improvement strategy to improve children’s oral health and reduce social inequalities, particularly those experienced by children and young people in the North of England. The strategy would include:
- Reducing sugar consumption through policy action such as expanding the Soft Drinks Industry Levy to include other sugar-sweetened beverages such as sugary milk drinks.
- Applying restrictions on food marketing, advertising and promotions.
- Banning the sale of caffeinated energy drinks to under 16-year-olds.
- Optimising exposure to fluoride through a combination of community water fluoridation and increasing the number of targeted programmes such as supervised toothbrushing.
It also sets out proposals to maximise the impact of early years and education-based interventions, co-designed by health visitors, nurseries, and schools. In addition, it calls for dental services to be re-orientated towards prevention of dental diseases among children and young people.
The report highlights innovative approaches which are already addressing children’s oral health problems. It sets out how local government has a key role to play in reducing sugar consumption and many local authorities have their own strategies to reduce consumption of foods and drinks high in fat, sugar, and salt.
It showcases interventions like Sheffield’s Sweet Enough, a five-year initiative commissioned by Sheffield City Council to support residents’ understanding of the harms of consuming too much sugar, working in the most deprived areas, and HABIT, a public health intervention to support health visitors and their wider team to have effective oral health conversations with parents of infants in Bradford.
It also highlights projects like the BRIGHT trial, a behaviour change intervention to promote toothbrushing in secondary school children, Liverpool’s Smile Squad Initiative, a collaboration between the University of Liverpool Paediatric Dentistry team, a local dental practice and the Liverpool Football Club Foundation, and RAISED In Yorkshire, co-created with Year 12-13 students, which offers oral health lessons to Year 7 pupils. Recently qualified dental professionals train Year 12 students, who in turn deliver teaching to pupils in local schools about the importance of oral health.
Report Webinar
Save the date at 4-5pm on Thursday 3rd October for a webinar in which a number of the report’s authors and experts in the field will be discussing the findings and policy recommendations. Confirmed speakers include:
- Prof Chris Vernazza (Newcastle University)
- Prof Zoe Marshman (University of Sheffield)
- Prof Peter Day (University of Leeds)
- Dr Michaela Goodwin (University of Manchester)
- Prof Sondos Albadri and Fiza Ahmed (Smile Squad)
- Greg Fell (Director of Public Health, Sheffield)
To join the webinar, please follow this link: https://us06web.zoom.us/j/89193370254
Anne Longfield, Executive Chair of the Centre for Young Lives, said:
“It is staggering that so many children, particularly in the North of England and those living in low income families, are now growing up with tooth decay and suffering from toothache and discomfort. This can affect their quality of life, sleep patterns, eating habits, and impact on school readiness and attendance, speech and language development, and overall confidence. In some areas it has sadly become the norm.
“Many children are not only missing out on NHS dental healthcare but are more likely to suffer tooth decay from a younger age.
“The Government’s proposals for a programme of supervised teeth-brushing in schools is a positive step forward, as is its overall focus on boosting children’s wellbeing.
“We urge Ministers to be radical, go much further, and ignore any accusations of a ‘nanny state’. We need to take evidence-based action and to develop a national plan to tackle a rotten teeth crisis affecting millions of our children.”
Paula Waterhouse, President of the British Society of Paediatric Dentistry, said:
“This report reveals how higher levels of deprivation and associated unmet dental need are more seriously impacting children and young people living in the North of England compared with their southern counterparts.
“It is time to establish an oral health strategy for children and young people across England. The evidence base garnered by existing oral health research should be used to inform Government strategy and implementation of both national and local policies.
“We need to act now. Our children’s health depends on it and it’s everybody’s business – parents, dental and medical teams, health visitors, industry, education colleagues, and policy makers. We all have a part to play.”
Professor Mark Mon-Williams, Child of The North report series editor, said:
“Toothache is caused primarily by decay and the rotten teeth of the next generation provide a stark reminder of the perilous state of the nation’s health.
“The pain of toothache is excruciating and the most brilliant teacher in the world will struggle to educate a child experiencing dental disease.
“The time has come for the UK to start taking its future seriously – and helping ensure that all children throughout the UK have a smile on their face seems a pretty good place to start.”
Dr Camilla Kingdon, Immediate Past President of the Royal College of Paediatrics and Child Health, said:
“I am really thrilled with this report because the state of our children’s teeth should be a source of national embarrassment.
“This shows that there is so much that can be done to tackle the problem. The many spin offs of a robust national strategy to improve children’s oral health would be potentially significant – benefits for tackling obesity as well as mental health issues, and potentially improving school attendance, amongst other things.
“The impact of poor oral health stretches way beyond childhood and so every one of us should see this as a key health promotion and disease prevention strategy that benefits the whole nation.”
Report co-author Zoe Marshman, Professor of Dental Public Health at the University of Sheffield, said:
“Treatment for tooth decay is the most common reason why young children – over 33,000 youngsters each year – are admitted to hospital, costing the NHS over £50 million every year.
“In deprived areas of the country up to 50 per cent of five-year-olds have tooth decay which causes pain and suffering, as well as affecting what children eat, their speech, sleep, quality of life and attendance at school.
“This report brings to shine a spotlight on the impact of poor dental health on children’s lives and to recommend a new national strategy to focus attention on providing much needed solutions.”
Report co-author Peter Day, Professor of Paediatric Dentistry, University of Leeds and Community Dental Service, Bradford District Care NHS Foundation Trust said:
“I welcome the opportunity to write this report with colleagues across the North of England and shine a light on children’s oral health. As a paediatric dentist, I see the impact of tooth decay on children every day in my clinic. There is still much to do. This report lays out strong evidence for what works. We need to reorient and coordinate national and local public services towards prevention and ‘turn the taps off.’ All children deserve the best start in life, and this includes having a healthy set of teeth.”
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